Transforming the Village Animal Hospital Website

When we first began working with Village Animal Hospital in October 2024, their website had solid foundations but significant room for improvement. At the time, the GTmetrix report rated the site’s performance as a C, with key metrics as follows:
Performance: 75%
Structure: 72%
Web Vitals:
Largest Contentful Paint (LCP): 2.3 seconds
Total Blocking Time (TBT): 9 milliseconds
Cumulative Layout Shift (CLS): 0.09
While these numbers weren’t disastrous, they highlighted areas where enhancements could significantly improve user engagement, accessibility, and search engine visibility. Here’s how we approached the challenge and transformed the site into a high-performing, user-friendly digital presence.
What We Did
1. Pop-Up Removal
Pop-ups can frustrate users and detract from the overall experience. By removing all pop-ups, we streamlined navigation and ensured visitors could access information quickly and without interruptions.
2. Homepage Enhancements
We updated the homepage to make it more intuitive and engaging. This included adding clear, direct links to individual services, such as laser therapy, which improved user navigation and made it easier for visitors to find what they were looking for.
3. Service Pages & SEO
To boost search engine visibility and usability, we created detailed, individual pages for each service and organized them into a dropdown menu. This change allowed users to quickly locate specific services while improving the site’s SEO by targeting relevant keywords.
4. Testimonials Section
We redesigned the “What Our Clients Are Saying” section to make client reviews more prominent and visually engaging. This update enhanced trust and credibility with potential clients.
5. Social Media Integration
To improve the hospital’s online presence, we added social media icons to the homepage, providing visitors with easy access to their profiles and encouraging further engagement.
6. Content Revamp
We rewrote key sections of the website, infusing personality and vibrancy into the copy. By focusing on tone and SEO optimization, we ensured the content was not only engaging but also ranked higher in search results.
7. Logo Update
We replaced the pixelated logo with a high-resolution version, enhancing the site’s professional appearance and brand consistency.
8. Performance Enhancements
To improve loading speeds, we optimized images and scripts across the site. These adjustments significantly reduced page load times and improved overall performance.
The Results

After implementing these changes, the site’s GTmetrix performance jumped to an A, reflecting the substantial improvements made. The updated metrics are as follows:
Performance: 96%
Structure: 89%
Web Vitals:
Largest Contentful Paint (LCP): 622 milliseconds
Total Blocking Time (TBT): 6 milliseconds
Cumulative Layout Shift (CLS): 0.06
These metrics indicate a faster, more stable, and user-friendly site. Visitors can now find the information they need quickly, and the improved user experience encourages longer visits and higher engagement.
Conclusion
The transformation of the Village Animal Hospital website showcases the power of thoughtful design and optimization. By addressing both user experience and technical performance, we turned a decent website into a high-performing, engaging platform that supports the hospital’s mission of caring for pets and supporting families.
If you’re ready to enhance your online presence, let’s talk about how we can achieve similar results for your business.