2 Hearts Doula
How We Took 2 Hearts Doula From Invisible to In-Demand With a Full Funnel Digital Strategy
Problem
2 Hearts Doula had no website, no Google presence, and no digital foundation. Expectant parents couldn’t find or book their trusted postpartum services online.
Idea
Build a compassionate, trust-driven brand with a clear online path for new families—starting with identity, web presence, and local discoverability.
Solution
We created a compassionate brand, designed a conversion-ready site, implemented SEO, and launched ads—transforming visibility, traffic, and inquiries.
About The Project
2 Hearts Doula came to us with heart, mission, and word-of-mouth referrals—but no digital foundation. New parents searching for postpartum support couldn’t find them online, and even when they heard about the service, there was no website to learn more or schedule a consultation.
We started at zero: logo, brand identity, website, Google presence. Once the foundation was in place, we built upward—layering in SEO and paid ads to make sure families could find the support they needed during the fourth trimester.
Key Project Points We Focused On
Brand & Website Foundation
Crafted a warm, nurturing logo and brand palette
Built a responsive, user-first website with clear CTAs, trust-building content, key FAQs, and optimized for local postpartum search terms
Claimed and optimized Google Business Profile for local discovery
Technical & SEO Enhancements
Conducted a full site audit, improved page speed (mobile score +), metadata, internal linking, and added schema markup and mobile usability improvements
Achieved higher organic rankings for “postpartum doula near me” and related queries
Targeted Paid Media Strategy
Launched Facebook & Instagram campaigns targeting expecting/new parents based on location and interests
Optimized for conversions via website clicks and direct messaging
Results (Feb 24–Mar 5): 82K impressions, 45K reach, 920 site visits ($0.50 CPC), 90+ DMs, 15+ conversations
Our Solutions
From no online presence to fully booked inquiries, 2 Hearts Doula’s transformation is proof that a strong digital foundation paired with intentional strategy can fuel consistent growth—even in a deeply personal, trust-based industry.
Performance Lift at a Glance:
Website launched and indexed within 30 days
Local rankings for postpartum-related keywords improved
3-channel strategy (organic, local, paid) built visibility across all touchpoints
DMs and contact form inquiries increased month over month
Results (Feb 24–Mar 5):
82K impressions
45K reach
920 site visits ($0.50 CPC)
90+ DMs
15+ conversations
Demand-Driving Results
2 Hearts Doula quickly gained visibility and bookings:
Website live and ranking within 30 days
Improved local keyword performance
Built a cohesive three-channel funnel (organic, local, paid)
Consistently increasing inquiries via DMs & contact forms
New Website Design
We created a completely new website that reflects the heart of the brand, combines calming visuals with clear service explanations, and provides an easy way for families to connect. The site was designed to be warm, trustworthy, and aligned with modern doula care expectations, giving the business a polished and professional online home for the first time.
Image: show website as you have
Social Media Ads
Alongside the website, we produced the first round of social media ads designed to introduce the brand, build local awareness, and generate early inquiries. The ads highlight the core services, emotional support parents receive, and the value of postpartum care, creating a targeted, strategic start to the brand’s marketing journey.
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