If you’re a business owner and TikTok “isn’t working”… It’s not because TikTok doesn’t work It’s because the way you’re using it is outdated. What’s Actually Changed 1. TikTok is now a search engine for buyers People aren’t just scrolling anymore. They’re searching for solutions. Think: Your content should answer what your clients are already […]

If you have ever watched a trending Instagram reel and thought, “Should I be doing this for my business?” The answer is yes. But the goal is not just to follow trends. The goal is to adapt them so they attract the right audience and show your personality as a brand. When used strategically, trending […]

If your Instagram Stories aren’t driving traffic, leads, or sales, here’s the truth: Here are 17 Instagram Stories ideas that actually convert. Sales-Focused Story Ideas 1. Direct Link to the Product: Stories are one of the only places you can consistently drop a direct link. Do not send traffic to your homepage. Send them to: […]

Instagram Stories are not filler content. They are not “just to stay active.” And they are definitely not a place to throw up a poll sticker and hope for the best. If you’re using Stories without a strategy, you’re leaving visibility, trust, and revenue on the table. At Priddy Marketing, we don’t post just to […]

We’ve covered the big picture social media trends shaping 2026. Now it’s time to zoom in. Because while the overall direction is clear, each platform is evolving differently. User behavior is shifting, formats are rising (or falling), and what worked last year may not work the same way today. See how each social media platform […]

Social media is not slowing down. If anything, it is becoming louder, more competitive, and more complex every single year. Platforms keep changing their algorithms, new tools pop up constantly, and audiences are becoming more selective about what they actually want to engage with. 2026 is no exception. The biggest shift happening right now is […]

Data backed insights for brands that want to grow smarter, not louder Every year, the social media landscape shifts, but one thing stays the same. Timing matters. After fifteen years in digital marketing, I can confidently say that when you post can be just as important as what you post. And the latest platform behavior […]

Most brands treat social media like a checklist. Post here, post there, repeat. But after fifteen years in this industry, one thing has proven true every single year: the brands that grow are the ones that understand how to use each platform and format with intention. Success on social media has never been about posting […]

If there is one thing I have learned after fifteen years in marketing, it is that the platforms will always change, but the brands that understand how to adapt will always win. As we move through 2025, we are seeing one of the biggest shifts in social behavior in the last few years. Some platforms […]

This article was originally published by Bold Journey on Sept. 3, 2025. You can read the original version here. Alright – so today we’ve got the honor of introducing you to Anna Priddy. We think you’ll enjoy our conversation, we’ve shared it below. Anna, so great to be with you and I think a lot of […]