The Parlor Society
How We Transformed Two Salons Into One Elevated Brand Experience
From Inman Parlor + Glenridge Parlor to The Parlor Society
Problem
Inman and Glenridge had strong neighborhood roots but lacked a cohesive identity to grow as a unified brand. We developed a new name, visual system, and messaging that positioned The Parlor Society as elevated yet approachable. Then we launched targeted ads and redesigned the website to bring the brand to life and drive results.
Idea
We reimagined the business as a singular, elevated brand that delivers a high-end, self-care–focused experience both online and in person. The goal was to create a digital presence that feels sophisticated yet approachable, striking the right balance between luxury and accessibility.
Solution
We led a full rebrand, naming the business The Parlor Society to reflect community, elegance, and beauty. From visual identity to website UX, every touchpoint was designed to create a memorable and seamless experience that attracts both new and returning clients.
About The Project
The Inman Parlor and Glenridge Parlor needed to stand apart as more than just a service provider. It needed to embody a lifestyle brand rooted in self-care and sophistication. Our strategy was to unify its identity into one elevated brand that conveys luxury while remaining approachable. We focused on building a digital presence that not only reflects high-end quality but also invites clients in with warmth and accessibility, creating a seamless experience both online and in person.
Visuals & Execution
1. Brand Identity
We created a refined and modern identity including:
Logo suite
Custom font pairing
Neutral but confident color palette
Brand language to convey modern luxury and community warmth
Logo Redesign
After: One Cohesive, modern logo reflecting the original brand essence.
Inman Parlor (Old Logo)
2. Website Redesign
We fully redesigned the website to reflect the elevated brand and focus on booking and storytelling.
Unified both salons under one brand site
Crafted copy that speaks to the experience, not just the services
Designed clean layouts with intentional CTAs
Added mobile-first navigation and conversion tracking
Website Redesign
Wedsite Redesign
After: A Single, Polsished platform showcasing services,stylists,and streamlined booking
Our Results
The Parlor Society evolved from two separate neighborhood salons into a unified, upscale brand with a sleek online presence designed to drive bookings and revenue.
Unified Brand, Stronger Market Position – Both locations now operate under one polished identity, communicating modern luxury while staying approachable to their local clientele.
Targeted Ads That Convert – From April to June, ads reached 80,460 local prospects, generated 125,740 impressions, and drove 4,283 high-intent website visits at an average CPC of just $0.28. Retargeting in June proved especially efficient, delivering traffic at $0.20 per click.
Proven Revenue Impact – During the ad campaign period, The Parlor Society generated $89,000 in sales, with Google Ads playing a key role in driving qualified traffic that converted into paying clients.
High Engagement Rates – The campaign achieved a 3.41% CTR, exceeding industry benchmarks and confirming that the new brand messaging resonates with the target audience.
Booking Growth – Integrated online scheduling on the redesigned site streamlined the booking process, increasing appointment requests directly from the site.
Built for the Future – The new website and branding system provide a scalable foundation for future growth without the need for another major overhaul.
Paid Media Strategy
Once the brand launched, we ran ads from April to June 2025 to build awareness and drive traffic.
Performance Results:
- 125,740 impressions
- 80,460 people reached
- 4,283 website visits
- $0.28 average cost per click
- CTR: 3.41%
- Most efficient traffic in June via retargeting at $0.20 per click
