Fontenelle Candles Website Redesign | Luxury Brand Storytelling

Fontenelle
Candles

Website Design & Brand Storytelling

Problem

The previous website showed Giovanna’s passion, but it did not fully connect the luxury of the products with the experience of the brand or the depth of the story behind it.

Idea

The vision was to create a website that balanced luxury with approachability, showcased the full range of Fontenelle products, and brought Giovanna’s Brazilian heritage and storytelling to life.

Solution

We redesigned the website to lead with the products while layering in storytelling, workshops, education, and trust building elements that reflected the heart of the Fontenelle brand.

About The Project

Fontenelle Candles is a luxury candle brand rooted in hospitality, connection, and culture. Founded by Giovanna Fontenelle, the brand is known not only for its clean, high quality candles, but also for its immersive in home workshops and the rich Brazilian heritage woven into each scent. Priddy Marketing partnered with Fontenelle Candles to redesign the website in a way that elevated the brand, unified the story, and created a seamless experience for customers exploring the products and workshops online.

Key Project Points We Focused On

A major focus of the project was ensuring the website highlighted candles as the core product while also expanding visibility into everything Fontenelle offers. In addition to candles, the site now showcases sachets, essential and aromatic oils, home and linen mists, wax melts, warmers, candle accessories, and collaborative collections. This allowed customers to fully understand the breadth of the brand and explore multiple ways to experience Giovanna’s scents.

Storytelling played a central role in the redesign. Each scent and collection was given meaning, tied back to farms, memories, and moments from Giovanna’s childhood and Brazilian heritage. This helped transform the website from a simple ecommerce platform into an experience that invites customers into the story behind the brand.

Workshops and events were brought to the forefront of the website experience. Fontenelle’s workshops are a key touchpoint where customers connect directly with Giovanna, learn more about candle making, and experience the brand in person. By prioritizing this section and adding a dedicated form, the website now allows customers to easily inquire and book workshops without relying on back and forth conversations through social media.

To further enhance education and value, we created a dedicated Candle Care page. This page walks customers through how to care for their candles before lighting, while burning, and after use. It also highlights an unexpected and unique benefit of Fontenelle candles: the ability to use the wax as skincare. This not only educates customers but reinforces the quality and intentionality behind the product.

Finally, trust and credibility were emphasized throughout the site by showcasing Fontenelle’s strong reputation, including over 100 five star reviews. Highlighting customer feedback helped reinforce the brand’s professionalism and build confidence with new visitors.

Our Results

The redesigned website delivered a more elevated and cohesive look, with consistent colors, typography, and layout throughout. Products and storytelling are now at the forefront, guiding users clearly through the site and helping them better understand what Fontenelle Candles offers. The improved user experience builds trust, professionalism, and brand credibility, while making it easier for Giovanna to share the website confidently and grow the brand.

Before & After Highlights

Before the Redesign

The original website showcased Giovanna’s passion for candle making, but the experience lacked cohesion. The brand story, product range, workshops, and luxury positioning were not clearly connected, making it harder for customers to fully understand the depth of the Fontenelle brand.

After the Redesign

The new website delivers a refined, consistent experience with clear navigation, elevated visuals, and intentional storytelling. Products, workshops, education, and brand heritage are seamlessly woven together, creating a welcoming and trustworthy space that reflects the true essence of Fontenelle Candles.

I hired Anna to develop my candle business website. From the initial meetings to the final project delivery, Anna was attentive, listening to all the details and stories behind the Fontenelle name, creating a website that conveyed hospitality and connection, and sharing a little bit of my Brazilian culture with everyone. I recommend Anna to anyone looking for a professional website developer. I am very happy with the work she provided. Thank you.

– Giovanna Fontenelle

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