AMSIG Case Study | Priddy Marketing

American Signal Company

Website Redesign, Product Architecture, and Lead Generation Platform

Problem

The previous website for American Signal Company was built on an outdated WordPress structure that made it difficult to manage products, update content, and present AMSIG’s technology in a modern way. The site lacked clear product organization and an intuitive experience for buyers searching for specific traffic safety solutions.

Idea

Develop a modern WordPress website that organizes AMSIG’s growing product catalog, strengthens the company’s visual brand, and makes it easier for municipalities, contractors, and transportation agencies to explore solutions and request quotes.

Solution

A completely new website was designed and built on WordPress using a hybrid Gutenberg and Elementor editing environment. The new platform introduces a scalable product architecture, modern design system, improved navigation, and integrated lead generation tools.

About The Project

American Signal Company manufactures advanced traffic safety and roadway technology including portable message signs, speed display signs, arrow boards, vehicle-mounted systems, and smart traffic solutions. The goal of this project was to redesign the website so it better reflects AMSIG as a technology-driven manufacturer while maintaining the credibility expected in the infrastructure and transportation industries. mThe new website focuses on clearer product discovery, improved visual storytelling, and a scalable architecture that allows AMSIG to continue expanding its product lines and technical resources.

Key Project Points We Focused On

Modern Homepage & Visual Storytelling

The new homepage introduces a bold hero section highlighting AMSIG’s traffic technology solutions and guiding visitors toward requesting a quote or exploring product categories. The homepage now includes:

• Product category highlights

• Industry applications

• Featured solutions

• Technical resource access

• News and product updates

This layout helps customers quickly understand AMSIG’s offerings while guiding them deeper into the site.

Product Catalog Architecture

A structured product catalog was developed so visitors can easily browse and compare AMSIG equipment. This structure makes it significantly easier for buyers to evaluate solutions. Each product category now includes:

• A dedicated category landing page

• Individual product pages for each model

• Technical specifications and documentation

• Product images and embedded videos

• Compliance badges and feature highlights

• Clear request quote call-to-action

Mega Menu Navigation

A new mega-menu navigation system was created to organize AMSIG’s product catalog and supporting resources. Breadcrumb navigation was implemented across product pages to improve usability and search indexing. The navigation structure now includes:

• Product categories

• Product detail pages

• Company information

• News and updates

• Resource library

• Sales and service contact

Resource Library & Training Hub

The new website includes a centralized hub for product documentation and training. This section allows users to access:

• product manuals

• troubleshooting guides

• certifications and compliance documentation

• embedded training videos from AMSIG’s YouTube channel

Lead Generation & Sales Routing

A unified contact form system was implemented to route inquiries efficiently. Users can now submit requests for:

• sales inquiries

• service requests

• dealer inquiries

• general questions

Analytics & Tracking

Full analytics tracking was implemented including:

• Google Tag Manager

• Google Analytics GA4

Tracking allows AMSIG to monitor:

• product page engagement

• specification downloads

• form submissions

• training video views

• resource library interactions

Our Results

The redesigned website provides a significantly improved experience for both customers and AMSIG’s internal team. Key improvements include:

• modernized visual design

• organized product catalog architecture

• improved product discovery and navigation

• centralized resources and training materials

• scalable WordPress editing system

• improved lead generation capabilities

The new website positions AMSIG as a modern technology manufacturer while creating a platform that can grow alongside their expanding product lines.

Before & After Highlights

Before the Redesign

The previous website structure made it difficult for users to navigate product categories and locate detailed product information. The design was dated, and maintaining the product catalog required significant manual effort.

After the Redesign

The new website introduces a modern interface with organized product categories, improved navigation, and structured product pages.

Visitors can now quickly explore product solutions, access technical resources, and submit quote requests directly from the site.

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