Better at Home Dementia Care Consulting

Better at Home Advisor

Brand Strategy, Website Design, Local SEO, and Marketing Materials

Problem

Susan Goins was launching Better at Home, a dementia care consulting and concierge business in Metro Atlanta, but had no website, local visibility, or marketing materials to support the launch on a limited budget.

Idea

Build a focused, budget-conscious one-page website with clear positioning, low-friction consultation scheduling, and local SEO and print materials to support community outreach.

Solution

A streamlined one-page WordPress site with anchored navigation and strategic messaging that clearly distinguishes Better at Home’s consulting model from a home care agency, paired with local search setup and a suite of branded print materials.

About The Project

Better at Home supports families across Metro Atlanta who are navigating the challenges of caring for a loved one with dementia. Susan offers consulting, planning, and concierge support to help families find clarity and a path forward. The goal of this project was to give Susan a professional online presence and local visibility from day one, while keeping the build efficient and budget-conscious for a newly launched business.

Key Project Points We Focused On

One-Page Website with Anchored Navigation: A single, well-organized homepage was built in WordPress with anchored navigation, allowing visitors to move smoothly between sections without leaving the page. The site includes:
- Who Susan Helps
- Services
- How It Works
- About Susan
- Resources/Blog
- Schedule a Free Consult form
This structure keeps the experience simple for visitors while giving Susan a complete, professional presence without the overhead of a multi-page build.

Strategic Messaging & Positioning: Messaging throughout the site was crafted to clearly distinguish Better at Home’s consulting and concierge model from a home care agency. This positioning helps families immediately understand what kind of support they’re getting, building trust from the first interaction.

Low-Friction Consultation Scheduling: A simple “Schedule a Free Consult” form was built directly into the site, removing friction for families ready to take the next step and creating a clear path from visitor to lead.

Local SEO Setup: To help Better at Home get found by families searching locally, a full local SEO foundation was put in place, including:
- Google Business Profile
- Bing Places
- Apple Maps
- Citation directory listings
Print Materials for Community Outreach: A set of branded print materials was designed to support Susan’s local outreach efforts, including:
- Business cards
- A rack card
- A direct mail postcard targeting 55+ communities across Metro Atlanta
All materials were delivered as print-ready files, with Anna handling design and Susan managing printing and distribution.

Our Results

Better at Home is a newly launched business, and results are still coming in. This section will be updated with performance data and wins as Susan begins to see traction from the website, local SEO, and outreach materials.

Project Highlights

New Website

Built from the ground up, the new one-page website gave Better at Home a professional online home for the first time, complete with clear messaging, a built-in consultation scheduling form, and full local SEO setup.

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