Blingle of Marietta Video Production Case Study

Blingle of Marietta

Video Production for an Email Drip Campaign

Problem

Christy and her husband run Blingle of Marietta, an outdoor lighting company where the work speaks for itself once you see it at night. They were launching a tiered email drip campaign to nurture leads, but they needed video that could introduce the people behind the business, show how a project comes together, and let happy clients do the convincing.

Idea

Create a 3 part video series designed to match each stage of the drip campaign. Start with who they are, walk through what working with them looks like, and finish with real client proof. Each video would be short, polished, and built to keep a lead moving toward booking a consultation.

Solution

We wrote custom scripts for each video based on the message Christy wanted every email to deliver, then filmed and edited all three. To add depth without recreating everything from scratch, we wove in existing footage and aerial clips from Blingle’s own library alongside our new shoot.

About The Project

Blingle of Marietta designs and installs outdoor lighting that changes how a home looks and feels after dark. The goal was a video series that felt personal and trustworthy, putting the owners front and center while showing the quality of their work, so every email in the sequence had a reason to be opened and watched.

Key Project Points We Focused On

Custom Scripts for Every Stage

Each video was scripted around a specific job in the drip campaign:

Video 1: Owner Introduction
Video 2: The Project Story
Video 3: Client Testimonial

On Location Filming

We filmed the owners, the work, and the testimonial on location to capture the real people and real homes behind the brand.

Blending New and Existing Footage

Blingle already had strong footage, including aerial shots of finished projects. We integrated those clips with our new footage so the videos felt cohesive and showed the full scale of their work.

Short, Polished, and Built for Email

Every video was kept short and edited to hold attention inside an email, giving leads a quick, engaging reason to keep moving through the sequence.

Our Results

The project gave Blingle a ready to use video series built around their sales process:

Three custom scripted, filmed, and edited videos
A clear story arc from meet the owners to see the work to hear from clients
Existing aerial and project footage put to work alongside new content
Videos now live in Blingle’s email drip campaign

Blingle of Marietta now has videos that let leads meet the team and trust the work before they ever pick up the phone.

What We Delivered

Anna has been so easy to work with and I love the videos she made for our business. She makes you feel so comfortable that you’re able to be natural in pictures and videos. Highly recommend Priddy Mktg.

– Marietta

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