Problem
Rachel had no online presence and struggled to attract new clients despite offering specialized services for children, teens, and families.
Idea
Our idea was to create a professional yet youth-friendly website with a clear SEO foundation so families could easily find her and understand her approach
Solution
We created a fully custom, SEO optimized website that translated Dr. Rachel Scheinfield’s brand into a professional and youth friendly digital experience
About The Project
When Dr. Rachel Scheinfield, a child psychologist based in Atlanta, came to Priddy Marketing, she was ready to build a presence of her own. As an independent contractor, she was responsible for attracting clients, yet she had no website, no online visibility beyond Psychology Today, and no digital home for her brand. She needed a platform that reflected her expertise, spoke to parents, teens, and young adults, and gave potential clients a sense of trust and clarity from the very first click.
Rachel arrived with her visual brand elements already established, including her colors, fonts, and logo. From there, we expanded her brand identity into a full digital experience. We led with a UX first approach, designing a homepage that welcomed families, explained her therapeutic style, and made it easy to understand exactly who she serves and how she supports them. Because parents often make the final decision, but teens and young adults are the ones receiving care, we struck a tone that was both warm and professional, accessible and confident.
Key Project Points We Focused On
We designed and developed a fully custom eight-page website that included Home, About, Services, FAQs, Resources, Contact, and Book a Consult pages. Each page was built intentionally to guide parents through an experience that feels calm, supportive, and easy to navigate.
The overall user experience strategy focused on clarity, emotional reassurance, and youth-friendly navigation to reflect Rachel’s work with children and families. We created custom graphics and icons aligned with her brand identity, ensuring the site felt cohesive, warm, and instantly recognizable. Priddy Marketing produced the initial content draft for every page, and Rachel refined the copy to ensure it matched her tone, expertise, and communication style.
Key Website Development Features
• Mobile-first, fully responsive website design
• ADA-compliant structure and formatting for accessibility
• Custom graphics and branded iconography
• Eight professionally designed core pages
• Content written by Priddy Marketing and refined by Rachel
To ensure long-term performance and search visibility, we implemented a comprehensive SEO foundation that included:
• Google Analytics, Google Search Console, and Bing Webmaster Tools setup
• Structured schema markup
• Optimized meta titles and descriptions
• Strategic internal linking
• Local citations for Atlanta, Sandy Springs, and North Atlanta
Wix was selected as the website platform to give Rachel the ability to update content on her own without needing a developer for ongoing edits.
Finally, we provided consulting support to help her correctly set up domain and hosting through GoDaddy, ensuring everything was connected, secured, and optimized for launch.
This project delivered a clean, modern, emotionally supportive online presence that reflects the compassionate nature of her work while giving her a technically sound platform built for long-term growth.
Results
The website launched in April 2025 and quickly began generating visibility. Within the first months, it gained 563 impressions with an 11.7 percent click through rate and ranked for both branded searches including Rachel Scheinfield and competitive local queries such as psychologist Atlanta and Atlanta psychologist.
Today, the site serves as a credible, optimized platform for families looking for mental health support and creates a clear path for inquiries and consultations.
From April 1 through November 30, the site had 496 total users with traffic primarily coming from direct search, organic search, and organic social. Visitors came from Atlanta, Roswell, Sandy Springs, Marietta, and Brookhaven, and referrals came from Google, Facebook, Instagram, Bing, Psychology Today, and Yahoo. This was her first website and her first real online visibility, transforming her ability to reach the families she hopes to serve.
New Website Design
- Built an online presence where none existed
- Established a professional brand experience that appeals to parents, teens, and young adults
- Created a clear service explanation for therapy, parent coaching, educational consultation, and psychological evaluations
- Implemented technical SEO that immediately improved search visibility and discoverability
- Gave Rachel full control to update and evolve her website independently
“I have been working with Anna to receive guidance about various marketing strategies for my business and implement ways for my business to progress. Anna has truly been instrumental in establishing my brand, helping my business grow, and ensuring that my business incorporates specific marketing ideas that allow for positive growth. Anna is not only timely and highly responsive with the work, but her warm, personable, and professional demeanor have made this experience very enjoyable. Prior to working with Anna, it felt very overwhelming to try and tackle a marketing plan on my own, and thanks to her help and support, I feel like I have someone in my corner who has streamlined the process a great deal. I highly recommend Anna to help with any marketing needs, as her knowledge, expertise, organizational skills, and approach are exceptional.”
– Dr. Rachel Scheinfield
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