Fresh One Kitchen
How We Unified Fresh One Kitchen’s Brand Experience videos for social ads: From Menu Boards to Social Feeds
Problem
Fresh One Kitchen’s vibrant, health-forward menu was held back by outdated branding, a cluttered in-store menu, and inconsistent social media that made it hard to connect with customers. With no digital presence or paid strategy in place, they needed a full refresh across branding, content, and advertising to effectively tell their story and attract new business.
Idea
We set out to give Fresh One Kitchen a full brand alignment: starting with an in-store menu redesign to reflect clarity, freshness, and boldness, then extending that identity through strategic social content, and finally amplifying reach and conversions through a focused 3-month paid media campaign.
Our goal was to unify the visual voice of the brand and deliver measurable digital growth.
Solution
We redesigned Fresh One Kitchen’s in-store menu to create a cleaner, more modern visual that aligns with their vibrant food offerings. Then we built a cohesive social media presence through strategic content and consistent visuals to strengthen local brand recognition. Finally, we ran a 3-month paid ad campaign that drove over 2,400 website visits at an average cost of just $0.30 per click.
About The Project
Fresh One Kitchen is known for delivering flavorful, energizing meals that leave people feeling great. But their menu design felt disconnected from that experience, and their social media presence lacked the same freshness that defined their food.
They came to us wanting two things:
A unified menu system that matched their brand’s tone and quality
Content that could capture the attention of their audience on social media
We partnered with them to overhaul both—ensuring the in-store experience and digital reach worked hand-in-hand.
Key Project Points We Focused On
1. Branding & Menu Design
We revamped Fresh One’s in-store menu to match the bold, vibrant energy of their food offerings.
Designed a colorful, easy-to-read menu system with modern layout and clear pricing
Highlighted combo meals and health indicators using cohesive icons and visual cues
Delivered a style guide with fonts, color palette, and iconography to unify the brand look
Before Redesign
Before: Outdated layout with minimal branding
After Redesign
After: Fresh, color-forward menu design highlighting categories and values
2. Social Media Content Strategy
We developed a consistent content strategy to boost engagement and align with the new brand identity.
Audited and restructured the Instagram approach
Focused on seasonal menu items, behind-the-scenes prep, and staff highlights
Created a cross-platform content calendar with 4 weekly posts on Instagram and Facebook
3. Paid Media Campaign (April 25–June 25)
We launched a three-phase paid media strategy to drive awareness, retarget visitors, and generate traffic.
Created custom branded ad creative aligned with the new look
Targeted campaigns across platforms, optimized monthly based on performance
Built a conversion funnel from awareness to traffic
Campaign performance:
Total Impressions: 78,300
Unique Reach: 36,670
Website Clicks: 2,467
Average Cost Per Click (CPC): $0.30
Average Cost Per Mille (CPM): $9.37
Click-Through Rate (CTR): 3.15%
Total Ad Spend: $733.60
Our Solutions
Before we stepped in to manage Fresh One’s social media, their posts averaged just 60 views, barely scratching the surface of their audience potential. Within our first few months, engagement began to climb steadily: averaging 200 views in March, 300 in April, and topping 500 views in May and June. Along the way, their audience grew by 250 new followers in just three months, each one drawn in by the vibrant new look and consistent content.
On the paid media side, our three-phase campaign reached 36,670 unique people, generating a total of 78,300 impressions. That exposure led to 2,467 affordable clicks to the website at an average of $0.30 per click. With a 3.15% CTR and $9.37 CPM, we maximized the impact of every advertising dollar, keeping the total ad spend to just $733.60.
The result was more than numbers, it was a shift in how the brand was perceived. Fresh One now had an energized audience, a stronger in-store ordering experience, and a brand identity that matched the bold, fresh flavors of their food.
Priddy Mktg’s ability to completely revamp our online presence and significantly boost our lead generation. Anna was strategic, responsive to our needs, and delivered exceptional results far exceeding our expectations. She truly understood our target audience and crafted a marketing campaign that resonated deeply, leading to a noticeable increase in guest engagement and sales. Highly recommend them to any business looking to take their marketing to the next level.
– Odidi Odidi
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