Problem
Jamie’s original WordPress site was confusing to navigate, lacked structure, and didn’t communicate the handcrafted quality or personality of her brand, causing customers to struggle to find products.
Idea
Create a refreshed, story-driven online presence that feels fun, polished, and intuitive while showcasing her handcrafted process and making it easy for customers to shop by clear categories.
Solution
We rebuilt her entire website on Shopify with refined collections, improved UX, custom graphics, structured SEO, and a cohesive brand system that transformed her store into a professional, seamless shopping experience.
About The Project
Jamie already had a logo and brand colors, but no clear visual direction. We built a design system that was fun, approachable, and evergreen with seasonal touches, making the website feel both cohesive and creative. Custom hero images, consistent typography, and a warm color palette brought her brand to life in a way that felt true to her personality.
Jamie Lee Custom Boutique is a local, mom-owned business specializing in personalized gifts, seasonal collections, and handcrafted apparel. Jamie reached out to Priddy Marketing after realizing her WordPress and WooCommerce site did not reflect the creativity, professionalism, and authenticity of her brand. Customers struggled to find specific items, product categories were unclear, and her website didn’t tell the story behind her handcrafted process.
Jamie wanted a website that felt fun, polished, and easy to navigate while still showcasing that every product is made from scratch with love.
We rebuilt her entire online presence on Shopify, restructured her product architecture, refined her collections, optimized navigation, and created a visual direction that matched her vibrant personality and playful brand.
Key Project Points We Focused On
Brand Direction
Jamie already had a logo and brand colors, but no clear visual direction. We built a design system that was fun, approachable, and evergreen with seasonal touches, making the website feel both cohesive and creative. Custom hero images, consistent typography, and a warm color palette brought her brand to life in a way that felt true to her personality.
Website Redesign + Navigation Structure
Jamie’s original WordPress site grouped nearly all products under a single category, making shopping difficult. We rebuilt the store architecture from the ground up, including:
- A refined main navigation
- Clear product collections
- Custom product templates
- Community Collaboration page
- An updated About page
- Contact page
- FAQ page
- Search and Wishlist functions
- Improved checkout flow (leveraging Shopify’s optimized checkout)
Every product was retagged, recategorized, and assigned to a logical collection to make shopping intuitive.
Design and User Experience
We customized a Shopify theme with Jamie’s fonts and colors, created custom graphics, and developed a playful yet polished aesthetic. The new layout highlights what makes her boutique special: handcrafted, made-to-order pieces with a personal touch.
Product Organization
We reorganized all collections including seasonal items, apparel, community collaborations, baby items, custom designs, accessories, and more. Every product received a rewritten description with optimized SEO tags and structured data.
SEO and Technical Setup
We implemented the same foundational SEO work completed for Dr. Rachel, including:
- Google Analytics setup
- Google Search Console
- Bing Webmaster Tools
- Keyword-friendly product descriptions
- Optimized collection descriptions
- Meta titles and descriptions
- Image alt tags
- Structured data
- Internal linking
- Refined URL structure
We also connected Shopify Email and built basic flows (welcome, abandoned cart, order notifications), customized with Jamie’s branding.
Results
The redesigned Shopify site now gives Jamie a professional, organized, and scalable foundation for growth. Customers can easily find what they want, understand the value of her handmade process, and feel confident shopping with a trusted local brand.
From August 2025 through December 1:
- 2,500 total users
- 74 returning users
- 2,000 direct visitors
- 306 organic social sessions
- 132 paid social sessions
- 68 organic search sessions
- 31 referral sessions
- Top referrals: Meta, Facebook, Instagram, Google
- Google Search Console impressions (last 3 months): 2,860,000
- Average CTR: 2.6 percent
- Top viewed pages: Homepage, Collection Pages
The redesigned Shopify site now gives Jamie a professional, organized, and scalable foundation for growth. Customers can easily find what they want, understand the value of her handmade process, and feel confident shopping with a trusted local brand.
New Website Design
“Working with Anna was such a wonderful experience. She helped me transition my DIY website into a polished and professional one. I could not be happier with the result. As a designer, all the little style choices matter so much to me, and Anna respected that. She let me express my vision every step of the way, from choosing photos and fonts to making final edits, and she brought the magic to life beautifully. I also love that she is a local mom running her own business just like me. If you are looking for someone who is not only talented but patient and passionate about her work, I highly recommend Anna.”
— Jamie Lee
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