Wildflower & Rose Shopify Website Redesign Case Study

Kindred Senior Advisors

Brand Website Design & Rack Card Collateral

Problem

Leslie and Brian were launching Kindred Senior Advisors, a free senior placement service for families across North Metro Atlanta, and starting from scratch. Beyond a logo, they had no website and no printed materials to establish credibility with families navigating a difficult, emotional decision or with the senior living communities they’d need to partner with.

Idea

Build a warm, trustworthy brand presence from the ground up: a website that walks families through what Kindred does and how the process works, and a rack card that could travel into senior living communities, doctors’ offices, and community events to generate referrals.

Solution

A custom WordPress site built in Elementor, paired with a print ready rack card, both designed around Kindred’s teal, cream, and coral palette and floral magnolia mark. The site was built section by section with SEO strategy baked in from the start, and content refined through ongoing rounds of feedback with the development team.

About The Project

Kindred Senior Advisors helps families across Marietta, Woodstock, Canton, Kennesaw, Alpharetta, Roswell, Milton, Mableton, Sandy Springs, and Johns Creek find the right senior living option, including independent living, assisted living, memory care, personal care homes, or respite care, at no cost to the family. The goal was a site that felt personal and reassuring rather than clinical, reflecting Leslie and Brian’s hands on approach, while giving Kindred a professional footprint from day one.

Key Project Points We Focused On

Full Website Build From the Ground Up

With no existing site to redesign, every section was built new:

Hero section introducing Kindred’s mission
“What We Do” overview
Three step “What to Expect” process
Team bios for Leslie and Brian
Living Options section with five tabs covering each care type
12 question FAQ across four categories
Contact/intake form for families to get started
Resources/blog section

Natural, Locally Aware SEO Strategy

An earlier, over keyworded draft from an outside SEO specialist was audited and replaced with clean, natural copy. Eight core keywords were placed sparingly across the homepage, with city specific terms limited to a single mention in the pre headline and credibility bar, reserving deeper local targeting for future city landing pages.

Brand Consistent Print Collateral

A 4×9″ rack card was developed alongside the website to extend the brand into physical spaces, print ready in CMYK with proper bleed for community and referral partner distribution.

Iterative Development Process

Copy and design went through structured rounds of revisions with the development team, refining tone (shifting to first person), terminology (using “North Atlanta” over “Northwest Atlanta”), and visual polish, including spacing, button alignment, and swapping in Leslie and Brian’s professional headshots in place of stock photography.

Our Results

The project gave Kindred Senior Advisors a complete, professional brand presence where none existed before:

A fully built, launched website reflecting Kindred’s mission and service area
A clear, family friendly path from “what is this?” to “how do I get started?”
A natural, sustainable SEO foundation built for future growth into city specific pages
Print collateral that lets Kindred build referral relationships in person

Kindred Senior Advisors now has a brand that matches the trust and care they bring to every family they help.

Brand New Website

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