Problem
Priddy Mktg had low organic visibility, limited keyword rankings, and few inbound leads from search.
Idea
Solution
Through audits, keyword research, on-page optimization, and performance tuning, we turned our own site into a lead-generating machine.
About The Project
At Priddy Mktg, we’re always refining how we show up for others—but we knew it was time to show up better for ourselves. Our website wasn’t attracting organic traffic, and our presence in Google’s search results didn’t reflect the caliber of work we do.
So we made the choice to treat our brand like a client and invested in a full SEO overhaul: from market research and keyword strategy to technical clean-up and site performance.
We wanted proof—not just promises—of what a smart SEO strategy could really deliver. And we got it.
Key Project Points We Focused On
Local Market & Keyword Research
Analyzed audience intent, local search trends, and content gaps
Identified low-competition, high-conversion keywords for each service page
Benchmarked competitors and built a keyword roadmap
Technical SEO & Site Fixes
Screaming Frog audit to identify crawl issues and site structure opportunities
Improved heading hierarchy, internal linking, and meta descriptions
Added schema markup, fixed canonical tags, and cleaned up sitemap & robots.txt
Google Analytics, Search Console, and goal conversion tracking setup
Performance Optimization
Addressed mobile usability and Core Web Vitals
Optimized images, implemented caching, reduced blocking scripts
Ran GTmetrix + PageSpeed audits to monitor improvements
On-Page SEO Strategy
Rewrote page titles and descriptions for higher click-through
Created blog content targeting long-tail search terms
Added internal links across all services and pillar pages
Our Results
Within 3 months, we saw measurable growth across every SEO KPI. By investing in our own visibility, we created a steady stream of high-intent traffic—and turned passive visitors into paying clients.
Key Results from the SEO Campaign:
Organic Traffic: Starting from a low baseline, the website saw a 78% increase in organic visits, indicating stronger search engine visibility and higher user engagement.
Keyword Rankings: Initially, fewer than five keywords ranked in the top 10 on Google. After three months, 24 keywords ranked in the top 10 — a 380% increase in high-value keyword positions.
Mobile PageSpeed Score: The mobile performance score improved from 38 to 76, doubling in value and resulting in faster, more user-friendly mobile experiences.
Desktop PageSpeed Score: Increased from 82 to 94, leading to smoother and more reliable performance for desktop users.
Leads from Organic Search: The website previously generated only a few leads per month. After the SEO work, it saw a 3x increase in leads, showing higher conversions from improved targeting and user experience.
By investing in a strategic, data-driven SEO campaign, Priddy Mktg not only increased its visibility and organic traffic but also gained more qualified leads and improved site performance.
And yes—I practice what I preach. I believe in the power of digital marketing so much that I actively invest in growing my own brand. This transformation is proof of what thoughtful, expert-driven SEO can do for a business when done right.
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